Case Studies – AMER
Immersive Showroom Integration:
Luxury Experience at Merchandise Mart
Chicago 2025
Overview
LG Electronics, a global leader in consumer electronics and home appliances, partnered with EOS IT Solutions to deliver a fully immersive luxury experience at their SKS showroom in the Merchandise Mart. The project required integrating multiple advanced technologies—LED walls, projection mapping, video processing, lighting control, audio, and IoT—each from different vendors with unique standards and requirements.
Challenges
LG’s vision was to create a state-of-the-art showroom that would set a new standard for immersive luxury experiences. Key challenges and objectives included:
- Integrating advanced technologies from multiple vendors, each with unique standards and requirements
- Managing significant complexity in design, engineering, and project coordination
- Delivering flawless execution on a tight timeline for a high-profile launch
- Ensuring a seamless, unified user experience across all systems
Solutions
LED Video Walls
- 1 LG MAGNIT 0.9mm LED Wall (32’ x 17’, 10,240 x 3,240 pixels) for stunning clarity
- 2 LG MAGNIT 0.9mm LED Walls (24’ x 12’, 7,680 x 3,600 pixels each) for vibrant, high-resolution visuals
Projection Mapping
3 Epson EB-PU1008B WUXGA 3LCD Laser Projectors with 4K Enhancement, blended and mapped to create an interactive dining table experience
Video Processing & Media
- Analog Way Aquilon Cmax for advanced video processing and seamless multi-screen management
- Analog Way Picturall Pro Mark II for robust media storage and playback
Control & Lighting
Savant system managing all control and lighting automation
Audio
QSC amplifiers and speakers deployed throughout the space for premium sound quality
Network Infrastructure
Cisco switches, routers, firewalls, and WAPs ensuring secure, high-performance connectivity
Smart Environment
Molex IoT integrated for automated shade control
Project Management
EOS owned the design, engineering, and project management from start to finish, coordinating all technology partners and union subcontractors to ensure flawless execution
Results & Benefits
- The space opened on time with a high-profile launch attended by executives and media
- Received glowing feedback from both the public and LG leadership
- Delivered exactly the immersive, luxury experience envisioned by the client
- EOS credited as a key partner in the project’s success
Key Technologies
